Conceived as a platform that brings Asia together under one roof, PR01.TRADE SHOW again was held in Tokyo in 2015. It presented a meticulously curated group of collections from Tokyo and around the world and showcased about 70 brands.
The venue is divided into showrooms, giving buyers a better understanding of the exhibiting brands and creating more business match-making opportunities. The 2015 show drew 3,500 members of the press and buyers from around Japan and the world, and provided brands with a special venue to fully express their characteristics of regionality and era as well as their charm. Of course, sales negotiation space is essential at trade shows to forge links between the brands, press and buyers.