006: Interior

DRIVETHRU
Honda Beat

HONDA DNA fuses with cutting-edge material
to elevate the pleasure of driving - starting with the interior.

From among the countless cars produced around the world, the online motor magazine DRIVE THRU selects only those automobiles that stimulate the senses like no other and then introduces readers to breadth and depth of its charm. One of their recent selections was the Honda BEAT. This open two-seater Kei-type (small displacement engine) automobile was sold in the early 90s and was one of the last cars created under the guidance of the late Soichiro Honda, the founder of the company. This small chassis with its casual t-shirt and jeans attitude is packed with driving pleasure for the discerning adult.

From among the countless cars produced around the world, the online motor magazine DRIVE THRU selects only those automobiles that stimulate the senses like no other and then introduces readers to breadth and depth of its charm. One of their recent selections was the Honda BEAT. This open two-seater Kei-type (small displacement engine) automobile was sold in the early 90s and was one of the last cars created under the guidance of the late Soichiro Honda, the founder of the company. This small chassis with its casual t-shirt and jeans attitude is packed with driving pleasure for the discerning adult.

With the aim of restoring the composed character of the automobile while further maximizing driving enjoyment, the seat and door panel material was replaced with dark grey ultrasuede® with the cooperation of iS.ME, a company specializing in leather seat material replacement. A combination of flat and perforated material was used.

For comfort in long-distance touring, perforated material is extensively used in this sports car. In addition to just the right amount of grip and excellent breathability, the incomparable feel and texture of ultrasuede® combined with quiet color tonality coordinates with the black body to create the character of luxurious quality.

In addition, seat functionality has been enhanced by built-in seat heaters. The result is a BEAT in a class all its own and a driver equipped to fearlessly face the elements, even with the top down in the middle of winter.

The moment the driver slides behind the wheel, he is immediately transported into a sporty BEAT frame of mind by the look and feel of the perforated seat face material and the eager presence of the manual gear shift knob. Surrounded by the fusion with cutting-edge material, the driver senses Honda DNA come to life.


Creator

Shogo Jinbo

Born in Fukuoka City in Fukuoka Prefecture. Following graduation from the School of Law of Fukuoka University, he joined the UK-based car magazine INTERSECTION and studied overseas in London. In the course of his studies, he mastered both video editing and graphic design. He returned to Japan for the launch of the Japanese edition of INTERSECTION JAPAN, and joined the company that published the magazine, CAELUM Ltd. In 2014, he launched the online motor magazine DRIVE THRU where he presently works.

DRIVETHRU
The project-based online motor magazine shines a spotlight on a diversity of mobility. The featured lineup of cars and motocycles can actually be ordered by interested purchasers. Under the theme of “Moving”, the publication promotes a creative life of mobility.

http://drivethru.jp

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