Taiwanese jewelry brand Vacanza Accessory is launching pop-up shops across Japan to captivate jewelry enthusiasts and spread the appeal of Vacanza as it enters the Japanese market.

The brand name “Vacanza” means “vacation” in Italian, reflecting the joy of selecting the perfect accessory. Small moments of happiness are easy to forget in our fast-paced world, but Vacanza is dedicated to making them last, as conveyed by its brand message: Accessories Make Daily Life Become Vacanza.

Embodying this brand message, the pop-up shop aims to provide an experience that directly appeals to the five senses. Every detail was meticulously planned, from the selection of materials to the spatial design, to ensure the jewelry is more than just displayed.

The space was created by STUDIO DIG., a design studio renowned for its attention to detail and skillful creation of spaces that utilize the full potential of materials. STUDIO DIG.’s simple, sophisticated designs eliminate excess elements to strike a pleasing balance of functionality and beauty. They appeal not only to the eyes, but to all of the senses including touch and hearing, leaving a lasting impression on visitors.

While the pop-up shop reflects STUDIO DIG.’s sense of aesthetics, it was primarily designed to introduce Japanese consumers to the Vacanza brand. Vacanza chose to stand out by using only carefully selected materials, unlike typical Japanese pop-up shops cluttered with diverse materials and elements. The result is a simple, sophisticated display that highlights the products themselves.

Unique sculptural fixtures reflect the character of Vacanza, creating a friendly and approachable atmosphere for visitors. At the same time, the space conveys all the quality and consideration essential when showcasing jewelry. It’s a balance that welcomes everyone while radiating luxury and authenticity.

Of particular note is the use of Ultrasuede® material. Its refined appearance and rich color enhance the texture of the jewelry, making the entire pop-up shop more elegant and sophisticated. The smooth texture heightens tactile satisfaction when picking up jewelry and visually enhances the sense of luxury, bringing more cohesion and refinement to the space.

Also noteworthy is the compatibility between Ultrasuede®︎ and jewelry. The softness of Ultrasuede ® and brilliance of jewelry go together in perfect harmony, making the displayed pieces even more striking. As a backdrop, the material accentuates each delicate detail to fully bring out the appeal of every accessory.